Driving Innovation, Fueling Dreams: Where Virtual Racing Meets Real Success
W.J. Muhlfeld Motorsports excels in esports, elevating sponsors through engaging content and audience targeting for brands.
Our sponsors
We value team work and our sponsors are part of it.
WE DRIVE BUSINESS VALUE BY REACHING UNIQUE AUDIENCES
Brand Awareness and Design
Brand Awareness and Design
Brand Awareness and Design
A title sponsor will get their own car branded following their brand's color scheme and branding guidelines. Alongside the car, other branding materials will be produced, including the team uniform, race calendar, sponsor cards, and live stream overlays. We cover brand awareness, but we don't stop there.
Content and Engagement
Brand Awareness and Design
Brand Awareness and Design
We create content from our races with your brand. Our audiences are highly engaged on our social channels, with engagement rates averaging 10.2%, much higher than the industry average of just 4%.
Our click-thru rate is 7.41%, way higher than the industry average of 1.5%, driving more traffic to our sponsor's websites.
Segmentation and Campaigns
Brand Awareness and Design
Segmentation and Campaigns
We apply segmentation to target specific audiences for your business with our content, based on age groups, location, and specific interests. Our qualified audiences help to optimize the investments and aim to bring the people who are most likely to be interested in your business.
Analysis and Reporting
Brand Awareness and Design
Segmentation and Campaigns
We deliver monthly reports to assess the performance of our team in generating value for your business. It's not only about creating awareness but mostly about what can drive real business results for our sponsors.
Team updates
Dominique Ford wins at Montreal for the IMSA iRacing Series
Dominique Ford wins at Montreal for the IMSA iRacing Series
Dominique Ford wins at Montreal for the IMSA iRacing Series
Garzalaw.com Driver Dom Ford demonstrates the art of victory on the racetrack. Despite a rocky beginning, Dom’s determination propels him to claim the checkered flag in Montreal. 🏆
Fernando Takahashi finished in the top at Charlotte Roval.
Dominique Ford wins at Montreal for the IMSA iRacing Series
Dominique Ford wins at Montreal for the IMSA iRacing Series
Witness the thrilling moment as Muhlfeld Motorsports Extreme Simracing Driver Fernando Takahashi masterfully conquers the Charlotte Roval in the F-R Racing Wednesday Night Dash. His precision and finesse during the crucial overtake for the lead resulted in a well-deserved victory.
👏 Smooth is Fast, and Taka exemplified that truth on the track. 🏎️💨
T.J. Peters takes 4th at Myrtle Beach on a huge battle.
Dominique Ford wins at Montreal for the IMSA iRacing Series
Side-by-side action at Sebring as Dominique Ford takes the win
Newton Insurance Driver TJ Peters for his hard-charging P4 finish at Myrtle Beach! 🚗💨 His determination and skill on the track were truly impressive
Side-by-side action at Sebring as Dominique Ford takes the win
Side-by-side action at Sebring as Dominique Ford takes the win
Side-by-side action at Sebring as Dominique Ford takes the win
🏁🔥 Dom “The Don” Ford from Garza Law Firm/W.J. Muhlfeld Motorsports just dominated the competition at Sebring International Speedway. The race was a nail-biting showdown, with door-to-door and bumper-to-bumper action throughout. 🚗💨
Congratulations to Dom for an impressive victory, showcasing his sponsors in winning fashion! 🏆👏
Fernando Takahashi takes the win at Daytona.
Side-by-side action at Sebring as Dominique Ford takes the win
T.J. Peters battles fiercely at Atlanta for a P8 finish.
From P4 to P1, watch Fernando Takahashi’s masterful performance as he conquers the Daytona Oval in the iRacing Official series! 🏁 A thrilling battle from start to finish, fueled by the unwavering support of our fans and sponsors Garza Law, Newton Insurance Agency, GoPro, and Extreme SimRacing USA
T.J. Peters battles fiercely at Atlanta for a P8 finish.
Side-by-side action at Sebring as Dominique Ford takes the win
T.J. Peters battles fiercely at Atlanta for a P8 finish.
TJ Peters defy the odds at Atlanta Speedway! Despite dodging bullets and navigating through chaos, he showcases unwavering resilience to secure an impressive P9 finish. With victory within reach and overcoming adversities on the track, TJ's determination shines through till the very end
the sim racer toolbox
SIM RACING STARTING KIT
Sim racing has become much more affordable and you can get started with equipment that costs between $300 and $800. It's a good starting point to have some fun and get yourself in your first competitions and develop your passion for it. Below is a list of equipment that can get you started.
Logitech G923 Racing Wheel and Pedals.
Racing game compatibility: G923 for Playstation works with most racing games on PS5, PS4, PC; enjoy select titles designed for TRUEFORCE, and download Logitech G HUB for the full experience
The Wheel Stand SXT V2 was designed to run using any type of seat such as your sofa, your gamer chair, the Extreme Simracing Retractable X seat, or even a stool or kitchen chair. It's a good space saver option.
Logitech G29 Driving Force Racing Wheel and Floor Pedals, Real Force Feedback, Stainless Steel Paddle Shifters, Leather Steering Wheel Cover for PS5, PS4, PC, Mac
AVID SIM RACER
Maybe you don't want to be a pro-sim racer, but you really love racing and you want to have fun, but taking it as a serious hobby. If that's you, below there are some equipment suggestions that might help you with that.
ESR Compact 2.0. For those playing long hours but not willing to invest too much, these mid-range cockpits are an affordable option that provide a great experience. This type of cockpit will help you with the consistency to a certain level and allow for some seat and wheel position adjustments that will allow you to race longer racers. Ergonomics are important if you spending quite some time on a sim, to prevent fatigue and muscle/body injuries.
The Simagic wheels have proven to be one of the most affordable systems for those seeking the next level of immersion, with the flexibility to be used in many different sim racing classes like Formula Drift, Rally and Road/Oval races.
The Simagic Alpha Mini pushes impressive 10NM of force that will translate real detail from the road, suspension movements, tire contact and much more.
Seeing things as fast as possible and feeding your hand and eye coordination with the right information is key in racing. So a good gaming monitor will work much better for that to avoid screen tearing and your eyes won't be too tired after a long session. The Samsung Odyssey G9 is just one example of gaming monitors. Look for monitors with a refresh rate of 144Hz of higher and with data inputs speed of 1ms.
PROFESSIONAL SIM RACER
Ok, you really love this thing and you would like to take eSports as a serious activity, compete in professional leagues and even make money out of it. That's is a reality today, but you will need some help. Sim racing equipment won't make you better at this level. You will need to put in the practice, but below are some tools that will help with your consistency, ergonomics, precision, so you can focus on your practice objectively and obtain consistent results.
Some companies like Extreme Simracing offer great bundles with all the equipment you need for a professional level experience in sim racing. The FX1 Formula Bundle is a great example of that. This bundle includes a professional grade cockpit, seat, fully adjustable wheel, pedal and monitor position, a Simagic Alpha with 15NM of torque and professional Simagic P2000 hydraulic pedals.
Muscle Memory is everything at a professional level of racing, especially when controlling the throttle and the braking. That's very hard to achieve with ordinary pedal systems. A professional hydraulic pedal like the Simagic P2000 will help you with the consistency and to develop the muscle memory you need to compete at the pro level.
A professional driver is required to adapt quickly between different car classes, tracks, terrain and competition models. In that sense, their equipment should offer the same level of flexibility, but at the same time, delivering robustness and precision. In that sense, aluminum profile cockpits became the standard for professional sim racers that like to compete in multiple levels. The AX-80 is one of the most affordable options that deliver quality and design for professional racers.
Add a footnote if this applies to your business
competitions
Leagues and Special Events
These events are organized by renown organization, with professional quality broadcasts to showcase your brand. We aim to place our sponsors as support or title sponsors in some of these leagues to increase brand awareness.
Ricmotech World Challenge
12
This is an acclaimed international competition featuring drivers from all over the World with multiple seasons each year and thousands of viewers for each race event. We include our sponsors as support or title sponsors in this league and currently feature two of our drivers in the GTP class on this league.
BRL Multiclass IMSA
22
This is a professional level league in Brazil with broadcast in main stream sporting channels like Bandsports with over half-million subscribers and thousands of viewers for each race event.
We include our sponsors in the broadcast running their ads during the live event. We currently feature one driver in the GTP class on this league.
iRacing Official Series
These are official serices promoted by iRacing where we aim to create awareness and get to the pro class events like the Coca-Cola eNASCAR Series.
IMSA iRacing Series
12
iRacing partners with the International Motor Sports Association in a mixed class series featuring GTP, LMP2 and GT3/GTD cars. Our team features two drivers in the GTP class on this series. We were champions in the series in the Season 3 2023 and we are aiming for better results for 2024.
Road to Pro
15
In 2024, we will have one driver in the Road to Pro program. This is a great opportunity to clinch the sponsorship for that car as it will feature main stream events. Coca-Cola paid $300,000.00 in prizes for the series last year and a lot of the drivers have incredible skills and represent big brands in the event.
NASCAR iRacing Series
22
The NASCAR iRacing Series boasts head-to-head competition between three world-class manufacturers with the NASCAR Cup Series Chevrolet Camaro, Ford Mustang, and Toyota Camry in iRacing’s top-level regular season stock car series. The series features the best-known stock-car racing venues, from short tracks to intermediates, speedways to superspeedways.
The team is open to joining additional series and leagues that help the sponsor get more visibility. We are constantly looking for leagues that will give our sponsors more opportunities to appear in front of their audience.